Mastering Keyword Research with Keywords Everywhere
In this lecture, we’re diving into the first step of successful SEO—keyword research. And to make this process seamless, we’re going to explore a simple, free, and incredibly useful tool called Keywords Everywhere.
Why Keywords Everywhere?
There are many keyword research tools available, but what makes Keywords Everywhere stand out is its ease of use and accessibility. Unlike tools like Google Keyword Planner, which requires you to enter payment details and often restricts data, Keywords Everywhere is free and provides immediate insights directly in your browser.
I personally love this tool and even had my recommendation featured on their homepage! But beyond that, it’s a game-changer for anyone looking to understand keyword trends and search volumes effortlessly.
How Keywords Everywhere Works
Once installed, Keywords Everywhere integrates seamlessly with Google Search. Let’s take an example: Suppose you’re running an e-commerce store selling microphones. When you type “microphone” into Google, you’ll notice an additional line appearing beneath the search bar showing search volume.
For example, if the search volume for “microphone” is 368,000 searches per month, that instantly tells you how popular the term is. You can further refine your research by scrolling to the bottom of the search page, where you’ll find related searches like “microphones for recording,” “wireless microphones,” or “types of microphones.” Each related keyword also displays its respective search volume, helping you discover niche topics with better ranking potential.
Building Your Keyword List
One of the most powerful features of Keywords Everywhere is the ability to save keywords. As you browse, you can click the small star icon next to a keyword to add it to your list. Over time, this helps you build a comprehensive list of potential keywords for blog posts, landing pages, or even YouTube videos.
You can also export your keyword list to Excel or copy it for further analysis. This makes keyword research a natural part of your daily workflow rather than a complex, time-consuming process.
Finding Hidden Business Opportunities
Keyword research isn’t just about ranking in search engines—it can also uncover potential business ideas. For example, I once came across a niche business selling “fairy doors.” At first, it seemed like an obscure idea, but a quick search revealed over 40,000 monthly searches. That’s a massive market!
By consistently researching keywords, you can discover untapped opportunities and niches with high demand and low competition.
How to Install Keywords Everywhere
Getting started with Keywords Everywhere is simple:
- Go to Keywords Everywhere
- Click “Install for Chrome” (or Firefox if you prefer)
- Follow the installation process and verify your email (this is just an anti-spam measure, and they won’t send you emails)
- Refresh your browser and start searching!
Once installed, you’ll start seeing search volume, CPC (cost per click), and competition level for every search term you enter.
Understanding CPC and Competition
While search volume is crucial for SEO, Keywords Everywhere also shows CPC and competition level, which are more relevant for paid advertising (Google Ads). However, they can still provide valuable insights:
- CPC (Cost Per Click): This tells you how much advertisers are willing to pay per click for a keyword. If a keyword has a high CPC, it usually indicates that it’s valuable and has high conversion potential.
- Competition: This metric measures how competitive a keyword is in Google Ads. A lower competition score means fewer advertisers are bidding on that keyword, making it easier to rank for in paid search.
For example, if you search for “digital marketing course,” you might see a CPC of $5.83, meaning businesses are willing to pay that much per click. This indicates that ranking organically for that keyword could bring in valuable traffic.
Final Thoughts
Keywords Everywhere is an essential tool for anyone serious about SEO, content marketing, or even exploring new business ideas. By integrating keyword research into your daily browsing habits, you can effortlessly build a strong keyword strategy for your website.
So go ahead, install Keywords Everywhere, and start discovering powerful keyword opportunities today!
I hope you’re already getting a ton of value from this course, and I look forward to sharing more insights with you soon!